學超持戒研讀日記

二千零三年四月二十二日

執行力與競爭力 《肆》

企業內中高階主管必需擔任企劃工作，但是企劃力（Planning）有別於企劃書（plans），而且由於各部門功能有所不同，企劃工作常常使主管「頭痛」，但是卻又不得不做。而一份好的企劃書不但能夠獲得長官的賞識、能為企業爭取到大型客戶及大訂單外，包含政府機關單位的標案、大型活動(如記者會、百貨週年慶、上市發表會)等，都需要建構在一份完整且強有力的企劃案之上。

一、企劃力與企劃書撰寫的不同點及其重要性

二、始計篇企劃前工作

1.問題分析現況分析及策略規劃

(1).SWOT分析

To carry out a SWOT Analysis write down answers to the following questions. Where appropriate, use similar questions:

Strengths:

• What are your advantages?
• What do you do well?
• What relevant resources do you have?
• What do other people see as your strengths?

Consider this from your own point of view and from the point of view of the people you deal with. Don't be modest - be realistic. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths!

In looking at your strengths, think about them in relation to your competitors - for example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity.

Weaknesses:

• What could you improve?
• What do you do badly?
• What should you avoid?

Again, consider this from an internal and external basis - do other people seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible.

Opportunities:

• Where are the good opportunities facing you?
• What are the interesting trends you are aware of?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale
• Changes in government policy related to your field
• Changes in social patterns, population profiles, lifestyle changes, etc.
• Local Events

A useful approach to looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.

Threats:

• What obstacles do you face?
• What is your competition doing?
• Are the required specifications for your job, products or services changing?
• Is changing technology threatening your position?
• Do you have bad debt or cash-flow problems?
• Could any of your weaknesses seriously threaten your business?

Carrying out this analysis will often be illuminating - both in terms of pointing out what needs to be done, and in putting problems into perspective.

You can also apply SWOT analysis to your competitors - this may produce some interesting insights!

　　(2).PDPC分析

The Phase Dynamic Probability Change (PDPC) index is a new analytic tool that finds regions of enhanced future seismic potential based on deviations from background level in the seismic rate [131,158,159,157,161. It has been used to study the seismic record in Southern California and is effective at forecasting large events based on past activity.

131

John B. Rundle, W. Klein, Kristy Tiampo, and Susanna Gross.
Dynamics of seismicity patterns in systems of earthquake faults.
In John B. Rundle, Donald L. Turcotte, and William Klein, editors, GeoComplexity and the Physics of Earthquakes, number 120 in Geophysical Monograph series, pages 127-146. AGU Books Board, 2000.

157

K. F. Tiampo, J. B. Rundle, S. McGinnis, S. Gross, and W. Klein.
The phase dynamics of earthquakes: Implications for forecasting in southern California.
Submitted to Phys. Rev. Lett., 2001

158

K. F. Tiampo, J. B. Rundle, S. McGinnis, S. J. Gross, and W. Klein.
Observation of systematic variations in non-local seismicity patterns from southern California.

161

Kristy F. Tiampo.
Pattern Dynamics in Southern California Seismicity.
PhD thesis, University of Colorado, Boulder, 2000.

In John B. Rundle, Donald L. Turcotte, and William Klein, editors, GeoComplexity and the Physics of Earthquakes, number 120 in Geophysical Monograph series, pages 211-218. AGU Books Board, 2000.

159

K. F. Tiampo, J. B. Rundle, S. McGinnis, and W. Klein.
Pattern dynamics and forecast methods in seismically active regions.
To appear in Pure and Applied Geophysics, 2001.